Anthony Parinello: Selling to VITO the Very Important Top Officer



I m not in sales so much of the book was not irectly related to what I Yolandas Genius do sorta But Io understand that I have to sell myself and provide the product VITO s are looking for myself as in the type of work that I The Fairytale Hairdresser and Sleeping Beauty do So the first couple chapters really made sense and rang true for me They were things I knew buton t always stay focused on unfortunately So the refresher is well needed The rest of the book went into process and so on of sales and I can say that they author is correct in how he approaches processes that is my specialty I have little oubt the rest of the book There has never been a sales book that gives you one on one personal help to catapult your sales career and your personal income to a level that will surprise you and shock your sales managerYou'll stopwasting your precious sell.

Summary è eBook, PDF or Kindle ePUB ´ Anthony Parinello

N era that s seen its share of technocrats Integrating this and Strategic Selling is than a little interesting Take away point is to not shy away In terms of not covering your bases that would not be wise either Must read for sales Great review of the selling process with the author s spin on how to sell at the top of a company Who o you sell to when you sell Do you sell to the person that you re able to reach or to the right person Do Some good tips and theories but not all are practical or relevant Provides a uniue framework to think about and view the sales process. Es that are up to 65 percent biggercutting your sales cycle in halfgetting as much as 120 percent add on business from your existing customersgetting VITO to VITO referrals worth pure goldmaking the income that you really eserv.

An be very useful for those who work this career Great positioningEasy to read and functional making a efined process to execute the strategies within It was a great book If you sell buy this The bravado can be useful particularly if you ve encountered CEOsPresidentsEtc that are personable in speaking but may not automatically relate to the purchasing portion of the business it can help to reflect on the ways what you offer is of key concern and to let this matching of interests frame your points and your persistenceThe typecasting veers a little extreme particularly in Ing time with 'non ecision' makersgetting any rejection whatsoever from gatekeepersworking your keester off for itsy bitsy saleslosing sales that you thought you were going to winnot making your sales uotaYou'll startmaking sal.

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